About Amy Logan, founder of Mythos Leadership
With experience as a twice-exited startup founder, board president, award-winning social impact leader and executive coach, Amy supports clients to become extraordinary leaders with integrity and humanity, while loving what they do more each day.
“Amy had more of an executive perspective – having managed teams and led organizations through different stages, she has had the work and life experience to see the bigger picture and understand the role of a leader.
– Tiffany Chu, former Co-founder/CEO, Remix;
Chief of Staff to Mayor Michelle Wu, City of Boston
Professional Training & Certifications
Trained in four coaching methodologies, Amy is a seasoned executive coach who specializes in working with innovative corporate leaders, venture-backed startup founders, and executive teams.
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Professional Certified Coach (PCC), the International Coaching Federation
Fellow of the Institute of Coaching at Harvard Medical School
Certified by the Jungian Coaching School
Certified in Diversity & Inclusion from Cornell University
Certified by The Co-active Training Institute
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2000+ hours professional coaching experience. Coaching since 2010.
Trained and certified at The Co-active Training Institute, considered the gold standard of coach training by The Institute of Coaching at Harvard Medical School.
The first U.S.-based American certified by the Jungian Coaching School in their first global cohort in 2021.
Completed advanced training in Neuroscience, Consciousness and Transformational Coaching at BEAbove Leadership.
Completed advanced coach and leadership training at Learning as Leadership, where she coached executive clients as a full-time staff member.
Three Decades of Innovation
Amy has been an innovative leader and pioneer in diverse industries for over 30 years.
In 1993, Amy co-founded U.S. LifeLine, which developed the first healthcare industry portal on the internet. 80% of all U.S. health system CEOs and many members of Congress subscribed. USL was acquired by Neoforma in 2000.
As Founder & CEO of PROfusion Public Relations in 1996, Amy helped launch the new profession of executive and life coaching, transforming the two largest coaching organizations, Coach U. Inc. and the International Coaching Federation, from start-up obscurity into global brands, adding “coaching” to the vernacular in 51 countries.
In 2014, Amy was featured in and helped produce an award-winning documentary, “The Price of Honor”, which she arranged to premiere at the US Capital hosted by three Congresswomen and the US Justice department.
The film compelled the FBI to reopen a cold case of two “honor killings” which led to the arrest of a Top 10 Most Wanted fugitive in 2020 and his conviction for capital murder with life sentence in 2022.
As President of UN Women San Francisco Bay Area 2015-2019, Amy founded the Global Voices Film Festival featuring talented female filmmakers from around the world.
Held at Lucasfilm, Salesforce and GoPro, GVFF is now in its fifth season. Amy wrote and produced the first Virtual Reality experience on unconscious gender bias in the workplace, which premiered at the UN Commission on the Status of Women in 2018.
Amy is a US State Department speaker on call and did a TEDx talk in 2014.
Amy became an executive coach in 2011, working with leaders at large, mid-size and venture-backed startup companies, supporting them to transform the way they lead, achieve and succeed.
A Professional Certified Coach (PCC), a Certified Professional Co-Active Coach (CPCC) and a Certified Jungian Coach (the first in the U.S.), Amy is known for her firm but empathic style, and her deeper leadership coaching process that goes beyond the usual to surface resources and insights the client wasn’t aware they had.
She has worked with Tesla, Google, the United Nations, Stanford University, NASA, National Geographic Channel, Naval Air Systems Command, Oxford University, and dozens of startups.
Amy works with world-class organizations like:
“She has given me effective tools to use when dealing with the difficult situations that founders are often confronted with. Our coaching sessions are always insightful, and my only regret is that I didn't start working with Amy earlier in my career!”
– Daniel Hung, Co-founder & CEO, StandardCode
Amy in the Wild
Amy is a passionate globetrotter, having lived in six countries and traveled in 50+. She has deeply valued cross-cultural exchange from an early age. Her family lived in Brazil and Argentina for a year when she was five. She lived with host families in high school in French Canada and Switzerland and hosted a Finnish student her senior year.
As she traveled 10,000 miles around Australia by herself in her early 20s as a travel writer, Amy stayed with Aborigines in Arnhemland, flew with the outback mailman and swam with wild dolphins. While researching her novel, The Seven Perfumes of Sacrifice, she was a guest in the homes of Jews, Druze and Palestinians in Israel. A fond memory of her stay in a village deep in the Ecuadorean Amazon is gazing at the full moon while lying on a banana leaf.
At home in the San Francisco Bay Area or abroad, Amy enjoys learning about old mythopoetic legends and lore, exploring nature by hiking, backpacking, kayaking and standup paddleboarding, experiencing art and music, eating homegrown local specialties and making new friends. She never met a mountain lake she didn’t want to swim in.
Amy has been dancing since she could walk. She performed around southern California with Arabesque Folkloric Ballet and in Italy, Greece and Hawaii with the Isadora Duncan International Institute (IDII). She holds a Certificate in Myth, Movement and Metaphor from IDII, out of which she created and teaches her workshop on embodied transformation, Mysteries of the Coniunctio. She earned her Certificate in Applied Mythology from Pacifica Graduate Institute, as well.
